Social Media is a great place to reach customers, make connections, and develop a voice for your business.
To make sure you are always representing yourself well, it’s important to have a social media policy that guides what you say and how you say it.
At the beginning, it’s important to decide who will have final authorization on the content you post. Make sure everyone knows their responsibilities and ensure there are clear content-approval and response processes in place.
Identify what types of content you consider appropriate or inappropriate – and be consistent.
Respect the confidentiality of company secrets, employees, and consumers, and be diligent about guarding against plagiarism, making sure to give proper credit to any material from outside sources.
Once you create your business social media policy, be sure to share it with all your employees so everyone is clear about goals and expectations; and don’t hesitate to revisit the policy on occasion to modify it as needed.
If you have questions along the way, web searches for social media policies can be a great source of guidance and inspiration!
Social media can be a great way to keep in touch with customers, but you’ll find that having a clear policy can be a huge help when it comes to consistent communication.